Partnership with Amy Russell Taylor

Let's work together

Amy Russell Taylor is a fine jewellery brand positioned at the intersection of craftsmanship and energetic intelligence - creating pieces designed not only to be worn, but to hold meaning, intention, and emotional resonance.

Working as a marketing consultant, this partnership has focused on translating that depth into a clear, compelling digital presence, balancing storytelling with commercial performance to drive both brand awareness and sales.

View Amy Russell Taylor's Instagram
A gold ring by Amy Russell Taylor with a large oval green gemstone, placed on a smooth surface with a blurred, light-colored background.

Imagery © Amy Russell Taylor

The challenge was not just visibility, but articulation, communicating a concept-led, meaning-driven product in a way that feels both elevated and accessible.

By combining structured marketing strategy with narrative-led content, the brand has been positioned to educate its audience, deepen connection, and convert interest into purchase.

View blog written by Sociabella Media
Close-up of a woman wearing layered gold necklaces by Amy Russell Taylor with pendants, a light beige tank top, and a white long-sleeve shirt draped over her arm, sitting outdoors on a stone surface.

Imagery © Amy Russell Taylor

Scope of Work

  • Amy Russell Taylor - Instagram account

    Social Media Marketing

    • Development of a clear, strategy-led Instagram presence

    • Copywriting and visual curation aligned with brand tone and energy-led messaging

    • Educational carousel content focused on crystal properties and meaning

    • Ongoing ideation to balance trend, storytelling, and conversion

  • Amy Russell Taylor - Newsletters

    Email Marketing

    • Weekly campaigns combining storytelling with sales activation

    • Nurturing a loyal community while driving consistent revenue

  • Amy Russell Taylor - Paid Advertising

    Paid Advertising

    • Full-funnel campaign strategy across awareness, traffic, and sales

    • Audience targeting and optimisation

    • Creative direction and content production for ads

  • Amy Russell Taylor - blog writing

    Blog Writing

    • Monthly blog writing to improve search visibility and build authority

    • Translating complex or abstract concepts into accessible, engaging content

    • Repurposing content across social and email channels

  • Amy Russell Taylor - reel content creation

    Reel Content Creation

    • Capturing authentic, iPhone-led content

    • Editing video to align with wider strategy and brand positioning

This partnership feels like a natural alignment.

I’ve always had a fascination with jewellery - not necessarily for its surface-level appeal, but for the meaning, craftsmanship, and stories people attach to it. During my undergraduate degree, I wrote extensively on jewellery within material culture, exploring the emotional and cultural significance objects can hold.

Working with Amy has allowed me to bring that perspective into my marketing work, combining a deep appreciation for material culture with strategy, storytelling, and performance. It’s a space where science, narrative, and aesthetics meet.

Close-up of Amy Russell Taylor jewelry pieces, including a ring with a large clear gemstone and a ring with a purple stone, placed on a beige surface with dried flowers and small clear stones. Shadow of a plant is visible on the background wall.

Imagery © Amy Russell Taylor

It’s been a privilege to support Amy in growing her business - evolving the brand, increasing awareness, and driving sales, while staying true to its core identity.

Beyond the results, this work reflects something more personal: the opportunity to translate meaning into marketing, and to build a brand that connects on both an emotional and commercial level.

I’m excited to continue building on this and to see where the next stage of this partnership leads.

Partner with Sociabella Media
Close-up of Amy Russell Taylor Citrine Amulet

Imagery © Amy Russell Taylor