Partnership with The Boo Charity

Let's work together

"Ella’s work is absolutely amazing - we couldn’t do it without her! I’m so impressed with all she does for Boo and the results she achieves; she’s a real inspiration to the team."

— Russell Hicks, Founder of The Boo Charity

The Boo Charity is a low-admin, impact-driven organisation funding education, empowerment, and employment projects in Kenya.

This role extends beyond traditional marketing - combining strategy, storytelling, and hands-on involvement. Much of the work is voluntary, including travelling to Kenya and working closely with project leaders to ensure communications authentically reflect the impact on the ground.

With my background in anthropology, this work is deeply rooted in visual storytelling - sharing real stories, creating connection, and communicating the tangible difference funding makes.

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Group of children at a project that The Boo Charity sponsors, looking out from a classroom window with a rural outdoor background visible through the window.

The focus is on communicating impact with clarity and integrity — ensuring supporters understand not just what the charity does, but why it matters.

Content and campaigns are designed to:

  • Build trust and transparency

  • Encourage ongoing support and donations

  • Showcase the real outcomes of funding

  • Create a strong emotional connection through storytelling

All activity aligns closely with the charity’s core mission of creating opportunity and enabling long-term change.

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A young student from KIMMTA holding a gold medal with a blue ribbon, smiling slightly, standing outdoors on a dirt field with trees and buildings in the background.

Scope of Work

  • Nyamwanga school building, a project sponsored by The Boo Charity.

    Social Media Marketing

    Managing social platforms to keep audiences informed on projects in Kenya, fundraising initiatives, and campaign activity - while driving awareness and encouraging donations.

  • A person wearing a plaid shirt, is sitting at a sewing machine sewing bright green fabric. The background showcases vibrant, colorful African textile patterns and fabrics on display. Recipient of root start up program by The Boo Charity

    Quarterly Newsletter

    Creating and distributing newsletters to keep supporters engaged, share updates from Kenya, and promote events and fundraising opportunities.

  • People standing close together in an outdoor setting, with their arms around each other, showing unity and support. In the background, a group of onlookers watches. The Boo Charity

    Photography & Videography

    Travelling to Kenya to capture real stories, moments, and project outcomes - creating a bank of visual content used across social media, fundraising, and grant applications.

  • Group of young children in colorful school uniforms inside a classroom, sitting and standing around wooden tables with a chalkboard on the wall. Project sponsored by The Boo Charity.

    Content & Collateral Creation

    Designing and producing a range of materials including:

    • Event assets (banners, donation materials, leaflets)

    • Corporate funding documents and grant applications

    • Presentations for partners and stakeholders

  • Group of children dressed in colorful clothing, standing outdoors on a dirt ground, with trees in the background. Project sponsored by The Boo Charity.

    Website Design & Management

    Leading the creation of a new Squarespace website, with a focus on user experience, storytelling, and accessibility. This includes:

    • Structuring the site to clearly communicate impact

    • Producing video content to enhance storytelling

    • Writing regular blog posts sharing updates from Kenya

    • Developing case studies to demonstrate how funding is used

This role involves close collaboration at every level of the charity, including:

  • Attending monthly trustee meetings to align on UK activity

  • Maintaining regular communication with project leaders in Kenya

  • Ensuring all communications are accurate, respectful, and representative of the communities involved

View videography created by Sociabella Media
Group of children and adults celebrating the beginning of construction, due to funding recieved by The Boo Charity.

Take a look at my work

Through a combination of strategic communication and authentic storytelling, this work has helped strengthen the charity’s visibility, deepen supporter engagement, and communicate impact in a meaningful and human way.

More than marketing, this is about creating connection - using storytelling to give visibility to opportunity, and to support lasting, positive change.

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A young student from Nyamwanga, a school sponsored by The Boo Charity, holding a handful of peanuts.